Privacy Policy
Effective Date: June 1, 2025
Aura Supply (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose personal and third-party content—especially Pinterest data—when you use our website, application, or services (“Services”).
1. What Data We Access and How We Use It
Pinterest Data
We access certain publicly available Pinterest data through the Pinterest API. This includes:Public pins and imagesPin metadata (e.g. titles, descriptions, source URLs)Public board information
We do not access private boards or non-public Pinterest user data.
How We Use Pinterest Data
Pinterest content is used to:Generate moodboards based on user inputEnhance creative inspiration experiencesOptionally support AI-based visual organization or transformations
Depending on your interaction with the platform, Pinterest data may be:Fetched in real-time through API callsTemporarily cached to improve performance for up to 30 days
2. Where Data GoesOur Servers: Store temporary moodboard configurations and session dataYour Browser: Stores client-side cache and local state for responsivenessThird-Party Services:Hosting provider: VercelAnalytics tools: Google AnalyticsAI infrastructure: OpenAI
We do not sell user data to third parties.
3. Data Retention and Deletion
We follow a principle of data minimization:Pinterest images and metadata are not permanently stored unless explicitly saved by the userCached Pinterest content is retained for 30 days and then deleted automaticallyUser-created moodboards are retained until deleted by the userUsers may request deletion of their entire account and associated data at any time (see Section 7)
4. Pinterest Attribution and Compliance
We respect Pinterest’s terms and intellectual property:All Pinterest content retains attribution to the original pinner where feasibleWe do not claim ownership over Pinterest contentMoodboards are compilations created by users; ownership lies with the original creators and the user as compiler
Commercial Use:Our platform does not enable commercial use of boards. It is strictly for inspiration.
AI Training:Pinterest content is not used to train our AI models without user consent.
5. User Accounts and Analytics
Accounts
You may use our Services anonymously or create an account for additional features. Accounts may include:Email address (optional)Saved moodboardsCustom preferences
Analytics
We use third-party tools to understand user behavior. These may collect:Browser typeDevice informationTime on siteReferral sources
You can opt out of some tracking through browser settings or privacy tools.
6. Your Rights
Your rights may vary based on your location.
GDPR (EU Users)Right to access your dataRight to data portabilityRight to erasureRight to withdraw consent
CCPA (California)Right to know what data is collectedRight to request deletionRight to opt out of data sale (we do not sell data)
PIPEDA (Canada)Right to access and correct dataRight to challenge compliance
To exercise these rights, contact us at: support@aura.supply
7. User Requests and Pinterest Content Removal
We honor valid content removal requests:Pinterest users may request removal of their content from our platformUsers can delete moodboards from their account or request deletion by contacting us
8. Data Security
We use safeguards to protect your information, including:HTTPS encryptionAccess controlsSecure token handling
However, no method of online transmission is 100% secure.
9. Changes to This Privacy Policy
We may update this policy due to legal or platform changes. Updates will reflect a new “Effective Date” and we’ll notify users when required.
10. Contact Us
For any questions or concerns, reach out at: support@aura.supply
11. Appendix: Data Flow Overview
Data Flow:
User inputs keywords → Pinterest API fetch → AI or logic-based moodboard builder → Moodboard output
Temporary storage: Cached for up to 30 daysPermanent storage: User-saved moodboards only
Third-party services: Google Analytics, Vercel hosting
Legal Note
This Privacy Policy is for informational purposes only and not legal advice. Consult a qualified attorney for full compliance.